Understanding the difference culture makes
We are building a shared understanding of the differences that arts, culture, heritage and screen make to people’s lives and to society. We want cultural policy and practice to be based on rigorous research and evaluation of what works and what needs to change.
Aesop Arts & Health conference, Southbank Centre. Photo: Helen Murray
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Working together
We invite you to join a movement to help us better understand the role that culture plays in our lives. You might be thinking about how you can better evaluate the impact of your work, or how you can use research insights and critical reflection in your practice. Keep in touch to hear about resources, events and opportunities to shape our research and get involved.

The Beauty Project. Photo by Lisa Mattocks.
Revealing the beauty of using lab books for audience research
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The collaborative research team behind The Beauty Project assess the value and challenges of collecting audience reflections offline.

The joy of doing: what we know about everyday creativity and how to support it
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Read more about a new Arts Council England resource, produced by the Centre of Cultural Value and The Audience Agency, that helps cultural organisations interested in supporting everyday creativity.

Centre for Cultural Value to launch free-to-access, online evaluation training
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Are you keen to develop evaluation skills and confidence? Find out about our new online course - Evaluation for Arts, Culture and Heritage: Principles and Practice.