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We need to talk about evaluation

Date: 13 October 2021
Time: 14:00 to 15:30
Location: Online

We need to talk about evaluation…

We are hearing a clear call for a profound shift in our shared understanding of evaluation. A shift to focus on learning over outcomes and to centre the experiences, values and viewpoints of the people and participants who are at the heart of the cultural activity.

Join us as we introduce our cultural evaluation principles, which have been co-created over the last year working with a group of cultural professionals including those who do evaluation, those who use it, and whose work is evaluated.

The principles are a sharing of ideas to inform how evaluation is carried out and used within the sector. They are very much the start of a conversation and they will evolve in response to feedback over the next year.

Chaired by Anne Torreggiani, we are delighted to be hosting short provocations from guest speakers including Kully Thiarai of Leeds 2023, Rishi Coupland from BFI, Kati Price from the V&A and Grace Bremner of Creative Civic Change alongside a local resident from one of the Creative Civic Change projects. Speakers will share their big picture thinking on what evaluation could look like in an ideal world. Dr Beatriz Garcia, Oliver Mantell and Vishalakshi Roy will introduce you to the evaluation principles and the process by which they were developed.

Who’s this event for?

This event is for cultural evaluation specialists, cultural sector practitioners interested in evaluation and funders.


We want to make the webinar a positive experience for all participants. If you have access needs please let us know in advance at

Live transcription by a palantypist (speech to text reporter) is provided for this session. Transcription will be available on Zoom captions, and on

The session takes place on Zoom. Read Zoom’s accessibility FAQ’s here.



Grace Bremner

Grace Bremner

In her work across the Creative Civic Change (CCC) & Big Local Programmes, Grace explores how power, decision making and resources can be meaningfully shifted to communities. Grace leads the Creative Civic Change (CCC), an experimental funding programme delivered by the Local Trust, that offers flexible, long-term funding to 15 communities across England. Residents are in the lead every step of the way, whatever the local priorities, the programme helps these communities use creative methods to achieve them.


Rishi Coupland

Rishi Coupland is Head of Research and Insight at BFI. He was previously Head of Data Intelligence at the National Theatre, where he led the Data Studio and was a member of the NT’s Senior Management Team. Prior to this, he was Head of Audience Strategy (National Theatre) and Marketing Services Manager (Southbank Centre). Rishi began his career as an engineer in locations across Europe. In 2017 Rishi was awarded a Clore Fellowship. Rishi is a board member of the Arts Marketing Association and London Arts and Health Forum.

Beatriz Garcia

Beatriz Garcia

Beatriz is Senior Research Fellow in Communication and Media at the University of Liverpool and an Associate Director of the Centre for Cultural Value. She is a member of the European Capital of Culture Selection Committee, expert member at the Culture & Olympic Heritage Commission and director of the Cities of Culture Research Observatory. Beatriz has been at the forefront of research on culture-led city regeneration interventions since 1999 and was a founding member of the Institute of Cultural Capital (2010-2019). She has conducted fieldwork on the cultural impact of every edition of the Olympic Games since Sydney 2000.

Oliver Mantell

Oliver Mantell

Director of Policy and Research of The Audience Agency, Oliver leads on consultancy focused on policy and new application of expertise and audience datasets, on partnerships with higher education institutions (including the evaluation strand of the Centre for Cultural Value) and on development of The Audience Agency’s services, where they draw on these areas.

Kati Price

Kati Price

Kati heads up digital media and publishing at the Victoria and Albert Museum, managing a team that works in technology, design and content. She’s responsible for the brand and user experience of the V&A’s digital estate and oversees content commissioning and production across digital and print.

Since graduating from the V&A/Royal College of Art history of design Masters programme, Kati has specialised in content and communications, with experience in brand, PR, marketing and digital media. Over the past 20 years, she has worked with a number of design-led organisations, from non-profits like the Design Council and design charity the Sorrell Foundation, to high-end retailers SCP and Vitsoe. Passionate about user-centred design, content and the digital realm, Kati has worked on award winning digital products and services, is a mentor and coach and regularly speaks at international conferences.

Vishalakshi Roy

Vishalakshi Roy

Vishalakshi is Director of research-led strategic consultancy Earthen Lamp, and Assistant Professor in the Centre for Cultural and Media Policy Studies at the University of Warwick. For 20 years she has led research and evaluation activities primarily across creative, cultural and heritage sectors, delivering over 300 projects including the development of the bid for Coventry’s City of Culture 2021. Vishalakshi began her career in India and was senior manager at audience development agency Audiences Central, before completing a PhD from Warwick Business School. She is a foundation fellow and evaluation chair for the Warwick Institute of Engagement.

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