Sarah M. Price is a Research Associate in the Sheffield Performer and Audience Research Centre at The University of Sheffield, and is currently working on a UKRI Covid-19 research project to support the post-pandemic recovery of the local cultural sector. She is the co-author of ‘Understanding audience engagement in the contemporary arts’ (Pitts & Price, Routledge, 2021), and has undertaken audience research on an academic and freelance basis with arts organisations in the UK.