Kate Thompson is the Audience Research and Insight Manager at Imperial War Museums. She joined IWM earlier this year and leads the visitor research and programming evaluation section at the museum. She is focused on expanding the use of visitor insights to inspire programming and public engagement. She is also working to implement the museum’s new Social Impact Framework, creating an evaluation structure to measure the most important aspects of IWM’s remit: the lasting impact of the content and programming on visitors and stakeholders. 

Before arriving at IWM, Kate worked most recently for the destination marketing organization for Washington, DC, USA. There she led the analysis of hospitality industry data for the city and worked closely with museums and galleries as they used citywide data to inform their own visitor research. She served on the Travel and Tourism Research Association international board from 2018 through 2021. After spending her childhood in London, Kate graduated with a degree in international relations and political science from Wellesley College.

For more details on Imperial War Museums, visit www.iwm.org.uk

Kate will be contributing to Workshop 1.