Pier Luigi is Professor of Cultural Economics, IULM University Milan; Co-Director of the Computational Human Behavior (CHuB) Lab of Bruno Kessler Foundation, Trento, and Senior Researcher, metaLAB (at) Harvard and Head of the Venice Office of the OECD. He has been the Special Adviser of the European Commissioner for Education and Culture, Tibor Navracsics. He is a member of the Europeana Research Advisory Board, of the Advisory Council for Research & Innovation of the Czech Republic, and of the Advisory Council of Creative Georgia. He works and consults internationally in the fields of culture-led local development, policy design and evaluation, and is often invited as keynote speaker in major cultural policy conferences worldwide.