Dr Eva Nieto McAvoy works as a Research Associate at Cardiff University’s School of Journalism, Media and Cultural Studies (JOMEC), on the ‘Arts, Culture and Public Service Broadcasting’ workstrand of the Creative Industries Policy and Evidence Centre (PEC).

She holds a PhD in Iberian and Latin American Studies (Birkbeck, 2017) and, prior to joining JOMEC, she was a researcher at the Open University on the Cultural Value Project (2014-2019). She has also worked on audiences of soft power and the digital turn, contributing to articles published in the International Journal of Cultural Policy (2020), Participations: Journal of Audience & Reception Studies (2015) and The Routledge Handbook of Soft Power (2016).