Rishi Coupland is Head of Research and Insight at BFI. He was previously Head of Data Intelligence at the National Theatre, where he led the Data Studio and was a member of the NT’s Senior Management Team. Prior to this, he was Head of Audience Strategy (National Theatre) and Marketing Services Manager (Southbank Centre). Rishi began his career as an engineer in locations across Europe. In 2017 Rishi was awarded a Clore Fellowship. Rishi is a board member of the Arts Marketing Association and London Arts and Health Forum.